Tag Archives: iphone

if you can’t convince them, mock them

Let me start off by saying this: Hey Samsung, go fuck yourselves. If you made a better phone than the iPhone, people would buy it — I would be the first in line to get it. But, you don’t, so I won’t.

OK, with that out of the way, I have to wonder why Samsung would make such a mean-spirited ad. Do they really think that iPhone users are going to switch to a company that mocks them as obsessed, myopic hipsters?

The worst part is when one of the Apple Fanboys says he can’t’ buy a Samsung, “because I’m creative” and Fanboy #2 turns to him and says, “Dude, you’re a barista.” With this exchange, Samsung is basically saying, “It’s silly and stupid to try to be creative. And if you are a barista — or anything other than a professional designer — than you shouldn’t try to aspire to anything other than being a barista.” Again: GO FUCK YOURSELVES, SAMSUNG. I don’t want to buy any products from a company that thinks this way.

Galaxygrab

What really strikes me about this campaign is that it’s really bad marketing. Samsung has instantly alienated a large market segment — iPhone users — while at the same time appealing to the viewers’ most base emotion — cynicism. You don’t move people (or move products) with cynicism. You move people and products with inspiration. Compare the Samsung ad to Apple’s latest iPad ad and you’ll see the stark difference between cynicism and inspiration.

four keys to apple’s success

Focus— “It means saying no, not saying yes. We do very few things at Apple. We are $100bn in revenue with very few products. There are only so many grade A players. If you spread yourself out over too many things, none of them will be great.”

Greg Joswiak, part of the product marketing team for iPod, iPhone and iOS, speaking at Cambridge University on the four keys to Apple’s success. They are: Focus, Simplicity, Courage, Best.

(Via The Wall Street Journal: Four Keys to Apple’s Success.)

app yourself: can mobile apps really change behavior?

Eatery

There are lots of reasons — both professional and personal — I’m interested in this question. I won’t go into those now, but I do wonder:

Can mobile apps really change your personal behavior and create meaningful change?

The Eatery: Record what you eat, but don’t bother counting calories
Two new apps (one that includes a cool wrist band) hope to prove that they can. The first is The Eatery, from start-up Massive Health, which asks users to take a photo of everything they eat with their iPhone and then rate their food based on how healthy it is — healthy thumbs up and points for a spinach salad, caloric thumbs down and points for a double cheeseburger. The app allows you to create a community around your food by allowing you to share the photos through social networks and get friends to weigh in on your choices — That “healthy” energy bar? Not so fast, says  Joe, it’s loaded with carbs.

By not forcing users to count calories, the app removes a serious point of friction for these types of apps and, while this sacrifices accuracy, it should bump up usability and long-term adoption. The premise here is not to give users an accurate record of caloric intake, but rather to give them a sense of how they’re eating and to make them accountable for their choices by creating a public record of those choices. Would you rather see a gallery of fruits and vegetables and a health score of 80, or gallery of cheeseburgers and candy bars and a health score of 10?

The premise of the app is sound, but will people really take photos of everything they eat and rate it? More importantly, will they do it for more than a few days or weeks?

Jawbone’s Up: record everything through a wrist band and app
The second, more promising health changer in my view, is Jawbone’s wristband/mobile app combo Up, which combines to track your meals, your activity and your sleep. With Up, users wear a wristband to track activity and monitor sleep — the device can even be set to wake you during optimal, light REM periods — while a mobile app companion can be used to photograph food and guess calorie content based on that photo. I’m assuming this last part has something to do with magical photo-matching software. Up also has the requisite social integrations that allow you to share your progress, issue and enter challenges.

There’s no question that food and exercise journaling can improve health — almost every diet or workout program includes these strategies — but I do wonder if apps can lead to widespread adoption of these habits. As much as the phone is becoming a natural extension of who we are, I haven’t seen a case where this type of behavior change app has really caught on in the same way that, say, check-in app Foursquare has. I’m not sure quite why that is. At their core, these apps and Foursquare are all doing the same thing: asking people to record their behavior — Foursquare, where you visit and these apps, what you eat and how you exercise.

Competition is the thing
My guess is that much of the success Foursquare has seen depends on two factors: The first, which lifestyle change apps can’t replicate, is universality. Unfortunately, there are simply a lot more people going places  and doing things than there are people who are looking to improve their health. The second, which I think these apps could do a better job utilizing, is competition. Too many of these lifestyle apps reward user activity with badges and the like, but fail to put users in direct competition with each other in the way that Foursquare does.

Gamification isn’t just about giving users points and badges, it’s about allowing them to lord those points and badges over other users. What makes Foursquare successful is the competition to accumulate badges and mayorships. You don’t just get rewarded for being the mayor of the local Starbucks, you get oust someone else from that spot. Every Foursquare check-in is accompanied by a leader board, so you can see how you’re doing compared to your friends and followers. Appealing to people’s innate competitiveness and need to brag is what makes Foursquare successful. Giving users personal satisfaction in their accomplishments isn’t enough, you’ve got give them the chance to crush someone else.

america is fucked for “jobs,” get used to it

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Via The iPhone And US Unemployment – The Dish By Andrew Sullivan:

As China and India develop even faster, I see no way American skilled workers can truly compete without CEOs hurting their own shareholders. The prospect of a continued corporate profit boom, higher and higher economic and social inequality and persistently high unemployment is real and probably inevitable, absent brutal protectionism.

Andrew Sullivan offers a sobering look at where the US economy is headed based on two icons of gizmodatry: The iPhone and The Kindle. Both were invented here in the USA, but are manufactured in China. Sullivan notes that the iPhone could not be made in the USA without Apple losing 15 percent of its profit. And the technology to make the Kindle? It doesn’t even exist in the US. There’s literally now where else to make it.

However, I think Sullivan’s point above — that faster development in India and China will increase the skilled jobs drain to those countries needs to be fleshed out a bit more. As the US has developed we’ve shipped these jobs overseas so that technology is invented here and made somewhere else. As China and India develop, the same will happen there. Eventually, Chinese and Indian entrepreneurs will build the next must-have product, or disruptive social network. As they do, the jobs will continue to flow downhill to other developing economies — probably in Asia Pacific and Africa.

Perhaps, eventually the unemployment situation here will get so exacerbated that American workers will be forced to accept decreased wages and standards of living in order to have jobs. We bristle at the conditions at Chinese manufacturing giants like Foxconn, but is that where we need to go if we want manufacturing jobs? Probably yes, eventually.

The bald truth is that the world is experiencing a major economic shift that will likely be more disruptive to our economy, culture and environment than the industrial revolution.

Unfortunately, no one in power, or seeking power, has been honest with the American public about this fact. Nobody is leveling with the American people that we are fucked for “jobs” and there’s no going back. When politicians talk about “jobs” they’re generally talking about manufacturing and other blue collar jobs that pay enough to afford workers a middle class lifestyle and a chance to provide their children with a better shot at the future through education. This is the fundamental narrative the US economy and “the American Dream” are built on. Unfortunately, those days are over and they’re never coming back.

So let’s be honest with ourselves: The days of the noble blue collar worker are over, ok? They’re legend — captured in the time capsule of Bruce Springsteen songs. They are FUCKING OVER and they are never coming back.

No amount of stimulus or green jobs, or infrastructure revitalization, or whatever the hell else you want to trot out is going to change that. You’re talking bandaids on a shotgun wound. It’s over. The days when you could get a high school education and some job training, join the union and earn enough to be middle class and send your kids to college? FUCKING OVER. They’re not coming back.

Today, if you want to be middle class, you need a college degree, at the very least, and you probably need some kind of graduate degree. Which in turn means you need to go into hock to make a decent salary. It’s a trap that is going to mean our generation grows old with a lower standard of living then our parents. But, when we’re old and gray we can tell everyone how we were the first generation of the Technology Revolution and we built the new world order. We can be bigger and just as cloying as The Greatest Generation.

The question is what kind of world are we going to build? Are we going to build a world based on new technology, where American workers are knowledge workers and the “new middle class” are people who can run sysadmin on a bunch of servers, run a content management system, write advertising copy, run an efficient retail operation, or install a home energy production system? Are we going to create a world where homes and businesses are energy self-sufficient and provide abundant energy to our cars, appliances and gadgets without the need for a crappy grid or burning quickly-depleting, earth-killing fossil fuels? Are we going to build a future where not having a college degree (or some future equivalent) makes you a pariah in the same way that not having a high school degree does now? And, importantly, are we going to create a system that ensures everyone has a chance to earn that college degree (or future equivalent)? Are we going to create a future where our dwindling manufacturing plants seem as quaint and old-world as the old New England textile mills do today? Are we going to create a future where broadband access is considered a utility as ubiquitous and necessary as electricity and anyone can start a company from their kitchen table?

Or, are we going to try to hold onto our old way of life and limp along, polluting our planet and dealing with increasingly long power outages due to increasingly strong natural disasters? Are we going to simply accept an ever-increasing divide between the haves and have nots? Are we going to build Foxconn-style plants here in order to provide jobs — under any circumstances — to an increasingly irrelevant work force? Are we going to continue to let our education system slide into disarray and pretend everything is just fine because a teacher can get kids to memorize answers on a standardized test? Are we going to say it’s acceptable that some areas of the country will never get access to the Internet revolution?

To get the former, we need to be honest about the massive changes we are experiencing right now and be honest about the sacrifices we need to make now in order to prepare for a better future. To get the former, we need to invest in infrastructure, education and new energy production — not because it’s going to “create jobs” now, but because it’s going to mean avoiding a dystopian future.

To get the latter, we have to simply keep the blinders on, keep fooling ourselves into believing that we can turn this around with a little old-fashioned American elbow grease and stimulus. To get the latter, we should just keep telling ourselves nothing has changed when in reality, everything has changed.

(Photo: Abandoned marble factory (10) by Flickr user Joelk75. Used under a Creative Commons License.)

link: one campign brings online activism to iphone

Via TechCrunch  ‘ONE’ iPhone App Allows You To Call Your Senators To Instigate Change:
“Launching in the app store today is ONE, an iPhone app that attempts to modernize political call to action, by making it easy to stay up to date on issues and take actions that actually might cause actual social change from within the app itself. The app basically gives you information about various advocacy movements like funding childhood vaccines for kids that can’t afford them and then lets you call a senator, sign a petition or join up with a real life rally for causes in order to raise awareness.”

three apps i’m considering

During my morning surf, these three apps popped up as something I might want to consider:

Week Calendar: A strange name, because this iPhone app seems anything but weak (get it? That’s a pun). It seems to provide a better iCal-like UI than the default calendar app on the iPhone and integrates with Google Calendar, where I keep all of my personal scheduling. Speaking of calendar apps, I’m looking forward to testing out Fantastical and/or Today for the Mac. I’m currently using calendar bar, but that doesn’t give you the option to add events to your calendar.

Shine looks like a weather app that actually has a useful interface. The default weather app on the iPhone doesn’t give me enough information and the Weather Channel App takes too damn long to load. Here’s hoping that Shine will be a weather app worth checking every morning.

UpdateBar: Because I definitely need another way to update my Twitter and Facebook accounts. UpdateBar gives me that right from the ever-popular menu bar.