Everybody thinks that pushing the most information possible gives users more information so it’s a better method. But our platform is that if we reduce aggressively the amount of information you’re provided, but make it much more relevant, you can help people make a decision much faster. That’s how we build the food dynamic.
The founders of Gojee have some interesting ideas about how the web will work after the convergence of desktop, laptop, tablet and phone. In addition to bringing content down to its essence, they believe the web should be “delightful, emotional and fast” and they’re working on a cartoon project that will make the site more emotional and help them tell stories.
I agree with their premise that web content needs to find a place that relies less on information and more on emotion and storytelling. Adding a cartoon vertical to a food site sounds pretty wild and it will be interesting to see if Gojee can pull it off without it seeming distracting, tangential or gimmicky.
Original source for article and photo: Business Insider, How Gojee Got 300,000 People To Sign Up For Its Site In A Few Short Months