facing up to the climate change communication boogeyman
18/09/2011
Via Reuters More Americans believe world is warming:
Unlike many other issues that divide Republicans and Democratic voters, such as healthcare or how to deal with the deficit and debt, a majority of Americans from both major parties agree on global warming, the poll found. Some 72 percent of Republicans believe global warming is happening and 92 percent of Democrats do, it found.
Global warming could be an important issue in next year’s election, because some 15 percent of voters see it as their primary concern, said Krosnick, who is also a university fellow at the Resources for the Future think tank.
If President Barack Obama, a Democrat, can define himself as the environmental candidate, he could have a large advantage over a Republican, Krosnick said. If however, a Republican softens his or her stance on climate and Obama, who has failed to pass a climate bill in his first term, moves more to the center, it may not be a factor in the election.
Clearly there is a silent majority problem on climate change — every poll I’ve ever seen says the vast majority of Americans believe it is happening and believe it is man-made. The struggle seems to be with communications and getting the message out there that we can combat climate change and adapt to the effects we are experiencing right now.
By being defensive about climate science and dwelling on defending that science, we’re playing into the hands of the noisy 17 percent of Americans who have rejected reality, reason and the majority of the population. The more we talk about the science of climate change, the more the denialists can play smoke and mirrors with the science.
If we move beyond “why it’s happening” and start talking about the actions needed to address it we’d be framing the conversation in a way Americans can support — because it will be one framed in action not in fear. And, by the way, we would have a much more fruitful debate — the debate over cap-and-trade versus a carbon tax, for instance is a worthy debate to have.
Photo: Climate Change action in Boise, Idaho, by Flickr user The World Wants a Real Deal. Used under a Creative Commons License.


