Soccer |
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soccer |
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Freddy is not the Future |
This Saturday, Freddy Adu will
lace up his cleats, pull on DC United's number nine shirt and walk onto the
gleaming field of RFK Stadium to face the defending champions of the league
in a nationally televised home opener. There will be an immense amount of pressure
on the young man's shoulders. He is, without question, the most talked about
rookie in his league this year, and is expected to be the much-needed scoring
spark for a team that barely made the playoffs. He will be managed by a man
that has never coached professionally on any level. Oh yes, and he will also
be the youngest person to play a team sport professionally in the United States
in well over a century.
If only this is all Adu will be facing. If only he played a different sport,
in a different league--the NFL, NHL or NBA--the pressure may not seem so intense.
You see, Adu plays for Major League Soccer and because of this a small, but
intensely loyal, fan base believes fervently that he can single-handedly drag
their beloved game out of obscurity, and thrust it into the increasingly crowded
mainstream of American sports--or at the very least earn a few highlights on
SportsCenter. To a certain extent, Adu has already fulfilled many of their wishes.
He has signed big-time endorsement deals with Nike and Pepsi. He has repeatedly
graced the pages of Sports Illustrated been glowingly profiled on ESPN's
Outside the Lines and the holiest of media grails 60 Minutes--not
to mention charming David Letterman and setting pre-teen hearts aflutter on
MTV's Total Request Live. Without even having a kick in a professional
game, Adu has already garnered more attention for U.S. soccer than its former
poster boy, Landon Donovan--whom Adu will face on Saturday.
Although I share the soccer world's enthusiasm for Adu, I must inject a heavy
dose of perspective to go along with this laudable marketing success. American
soccer will almost certainly not enter the mainstream based solely on the quality
of Adu's play. In fact, succeed or fail, Adu may prove to be a detriment to
the short-term reputation of the MLS. If he plays well, soccer nay sayers will
point to his success as a symptom of a league where the talent simply cannot
be all that good. "What kind of league," they will say, "could be dominated
by a 14-year-old boy?" If he fails, they will point out the folly of MLS executives--and
fans--who placed all of their eggs in such a young basket. And this is assuming
that all will go right with Adu off the field. Thus far, Adu's behavior has
been stellar, and the media coverage he has received--with the noted exception
of the age issue--has reflected this. But what if Adu's winning smile should
fade through the long grind of the season? What if the constant doubts about
his really being 14 should wear on him and he lashes out? What if he
reacts rashly to an incident on the playing field? Any and all of these possible
incidents would make wonderful fodder for those who would portray soccer as
a mere oddity, rather than a legitimate sport. So soccer fans, please, don't
count on Adu to be your Tiger.
Instead, remember that the success of soccer in America depends on a cadre of
businessmen. People like Phil Anschutz, the Kraft family, and Lamar Hunt--the
patron saints of MLS who have funded the league, begun building soccer-specific
stadiums and incurred significant financial loss while investing in a sport
they clearly love. The future is also dependent on Commissioner Don Garber and
the MLS top brass who have done an admirable job prodding the league along,
bringing it in line with international standards and attracting new investors
like Stan Kroenke, Jorge Vergara and Bart Wolstein. In fact, while Adu has been
driving the media hype, Garber and company have been diligently working behind
the scenes to secure two rounds of league expansion--one in 2005 and one in
2006--which will bring in four new franchises and help secure the long-term
future of the sport. If only the NHL and Major League Baseball could boast such
expansion plans.
So rather than heaping loads of undue pressure on Adu and fretting about his--and
the league's--success or failure, soccer fans should simply sit back and marvel
at his unprecedented skill and hope that he can, perhaps, catch the attention
of a few of the unwashed masses. There will be successes and failures for this
young athlete, moments of brilliance and heart-breaking gaffes. But no matter
what happens, at the end of November Adu, and MLS, will have grown by exactly
one season, with many games yet to play.