twitter handles replace player names on soccer jerseys (and what it says about facebook v. twitter)
7/11/2011
(Via Dirty Tackle: Mexican club replace players’ names with Twitter handles on shirts .)
Mexican soccer club Jaguares has replaced player names on the backs of their shirts with Twitter handles that promote both the player and shirt sponsor, Sol beer. As Dirty Tackle explains:
In a bid to get its players (and beer sponsor) a few more followers, the club — which was founded in 2002 — replaced the players’ names on the back of its shirts with each players’ individul Twitter handle. The club also colored the lettering on the orange home shirts in a Twitter teal (or blue…whatever) along with the social networking site’s bird logo.
Now, I love soccer and I love Twitter, but this is a bit much for me. The fact is, a lot of Mexican club shirts are so chock full of sponsors that they basically could be mistaken for NASCAR cars. Adding Twitter handles to this trend — well, it’s just jumping the shark.
It is interesting how enamored people, especially those in the sports world, are with promoting their twitter accounts, but aren’t similarly obsessed with promoting their Facebook accounts. This, despite the fact that Facebook has over seven times the monthly active users that Twitter does. This probably has a lot to do with the default public nature of Twitter, versus the default private nature of Facebook.
Despite the fact that Facebook has developed some pretty great settings to allow users to easily maintain robust and separate public and private profiles on Facebook, this use doesn’t seem to have gotten widespread attention yet. For now, and for the foreseeable future, individuals seem to view Twitter as their public mechanism for sharing content and information, while Facebook is a private means of sharing content and information. Of course this only applies to individuals, it’s now SOP to use both channels to market an organization.



