what non-profits can learn from tech start-ups
The lifeblood of non-profit marketing — in fact, it’s only reason for being — is bringing new constituents to the cause and getting them committed and engaged in the work that the cause is doing. Generally, we look to do this with…
the deck for nonprofits and social good
If you’re in the creative, design and web field you know The Deck — you probably love The Deck. The Deck is a targeted and hugely successful ad network that places small, unobtrusive ads on very select blogs and independent…
first thoughts: what the new Facebook means for non-profits
Yesterday, Facebook unveiled a slew of new changes that will be coming soon to the free social networking service used by everyone with an internet connection. These changes represent perhaps the most profound remaking of Facebook since it opened itself…
chiptole: back to the start
A compelling video and message from Chipotle: We can produce affordable food without exploiting farmers, animals or the environment. The video features Willie Nelson singing Coldplay’s, “The Scientists.” You can buy the track on iTunes and the proceeds benefit the…
google, johnny cash and the emotional connection of the web
This ad from Google perfectly demonstrates how people can form an emotional connection through digital projects. If you’re organizing people online to join a cause or take part in an offline event; or getting them to create content online —…
nine non-profits getting it right online
For various reasons, I’ve been thinking a lot lately about non-profit websites that really work. Here are nine that I think are getting it right and some quick reasons why they’re so effective. Amnesty International USA: Sign Up, Donate, Act…
friday lost and found: touch my lion edition
Apple released Lion this week and MG Siegler immediately made sweet, sweet love to it. More useful than @parislemon’s 3,000 word opus: Greg Kumparak’s, “Nine Things you Should Do After Installing Lion“ and Cult of Mac’s ludicrously comprehensive, six-page review/manual. Via TechChrunch,…
can the honey badger guy inspire us to love nature?
I’ve been thinking a lot about the honey badger recently. I’ve been thinking about how badass he is and about how he doesn’t give a shit. I’ve been thinking about how the honey badger can kill a cobra and eat…
link: gowalla goes after social good as differentiator
Via Mashable: Gowalla Goes to Digital Farmer’s Market to Do Good: Gowalla, positioning itself as an active alternative to Foursquare, is branding itself as a platform built around action — hence Gowalla. The call for stories and images helps drive…
friday lost and found: the coming classico edition
(A quick Editor’s Note: This column used to be called “Hot Friday Link Action.” The title was meant to be a cheeky dig at blog headlines that are all tricked out for SEO. I’ve changed the name to “Friday Lost…
