Apple asks to be removed from EPEAT green computer listings, because they don’t conform with their design direction. This is design thinking run amok. Apple should be designing the best all around products and environmental sustainability should be a key part of their thinking, not an after thought that doesn’t “fit into their design direction.” Apple and Jonathan Ive are better than this — much better.
“They said their design direction was no longer consistent with the EPEAT requirements,” Frisbee said. The company did not elaborate, Frisbee said. “They were important supporters and we are disappointed that they don’t want their products measured by this standard anymore.” …
An Apple spokeswoman declined to comment, but referred to Apple’s website which contains reports on the environmental impact of its products. Apple offers several recycling programs through its stores and website.
One of Apple’s newest products, the MacBook Pro with a high-resolution “Retina” display, was nearly impossible to fully disassemble, said Kyle Wiens, co-founder of iFixit.com, a website that provides directions for users to repair their own machines. The battery was glued to the case, and the glass display was glued to its back. The product, released just a month ago, had not been submitted for EPEAT certification, according to the organization.
Frisbee said that the structure of that laptop would have made it ineligible for certification. “If the battery is glued to the case it means you can’t recycle the case and you can’t recycle the battery,” Frisbee said.
Apple was putting design first in an effort to make products smaller and have batteries last longer, said Shaw Wu an analyst at Sterne Agee. “They are not trying to purposely make it hard to open, they are just trying to pack as much as they can into a small space–it’s a design decision,” Wu said.