“dirty levi’s and the land of old myths”

“There are two Americas. There’s the America of dirty Levi’s, the land of old myths. And then there is the land that the immigrants see: Apple, Pixar, Times Square–a country of creativity, a place where anything is possible so long as you can dream it.”
— Veda Partalo, planning director for Fallon ad agency

via Fast Company Cadillac Turns To A 28-Year-Old To Reinvent The “Standard Of The World

This is an interesting take on American marketing seen through American values. from one of the advertising world’s rising stars. The article is worth a read to see how Partalo and Fallon are subtly changing the image of Cadillac, which has been on an upward trajectory for years now. They’ve ditched sex appeal and suggestion in favor of tapping into more complex emotions and desires of car buyers — almost exclusively male car buyers, it seems.

As a side note, check out the comments in the article itself. There’s a lot of discussion on whether the author spent too much time on Veda’s age and looks. I’m leaning toward “yes.” As with a lot of Fast Company pieces, there’s a lot of fawning over looks, image and the product itself — Slater practically makes love to the Cadillac he’s driving.

It’s funny, Fast Company is basically an amalgam of Forbes and Esquire. It’s a formula that I find simultaneously repugnant and incredibly alluring, which is why I’ve been a subscriber for several years.

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Hi, I’m davidconell. I’m married, have two kids and live in the world’s greatest planned community. To make money, I serve as the director of digital marketing for Ocean Conservancy. Most recently, I made money as an associate director of digital media for strategic communications at The Nature Conservancy, which is a long way of saying I set the web strategy for a fairly big part of the organization (but not all of it). Before that, I was a web editor for the American Society of Landscape Architects, where I wrote and edited their email newslettercreated their blog, recorded some podcasts with well-known landscape architects, managed their website, took late-night calls about server outages and dealt with pretty much anything having to do with the www dots. ASLA has a cool green roof, which you should really check out. I learned the ways of the force and fell in love with Apple products while working for Advisor Today magazine. In 2001, the magazine needed a website, so I teamed with a designer and a developer to make one. We ran it for a while and won some awards. I made a little money doing this as well. During some of the time I was with Advisor Today, I went to American University, earned a Masters of Fine Arts in Fiction and wrote a short story cycle/novella. No, it has not been published, but someday I’d like to self-publish it for my family and friends. I didn’t make any money doing this. In a former life I was a reporter for some very scary publications – some of which are now defunct. These jobs pretty well sucked, but I met my wife while doing them so it all worked out in the end. I claim Danville, Pennsylvania as my hometown, because it’s where my heart lies. I attended Dickinson College, which is an amazing place that I didn’t appreciate nearly enough while I was there. If I could be anywhere in the world right now, it would be Duck, North Carolina; Chamonix, France; or Caherdaniel, County Kerry. If you’re reading this sentence and just got choked up a little, you know who you are. Enjoy…