Focus— “It means saying no, not saying yes. We do very few things at Apple. We are $100bn in revenue with very few products. There are only so many grade A players. If you spread yourself out over too many things, none of them will be great.”
Greg Joswiak, part of the product marketing team for iPod, iPhone and iOS, speaking at Cambridge University on the four keys to Apple’s success. They are: Focus, Simplicity, Courage, Best.